EDEN – drugs

Music Video Analysis

Genre Characteristics

This song fits into the genre “Alternative” alternative music should, in theory, simply sound unlike whatever the prevailing popular-musical models are (EG Pop, Hip Hop etc.). Meaning, if you don’t know exactly what it is, at least you know what it’s not. In this instance, it is a song performed by EDEN. This song features a nice instrumental with meaningful lyrics that tell a story.

Through the lyrics the audience can build a distinct image in their head of the story being told and in this song it is a man doing everything is his power to provide for his sick girlfriend/wife who is in need, the man goes out of his way and even does illegal activities to provide for her but he never wishes for her to know what he has been through.

Relationship between Lyrics & Visuals

“I’m so caught below & I’ll never let you know” is a powerful line which is backed up by the visuals in the music video when the man enters a house in which they sell drugs. He purchases some powerful pain killers in order to help his wife/girlfriend through her Cancer.

“I guess I’m lying cause I wanna, I guess I’m lying cause I don’t” Shows that he has to lie to his girlfriend because he wants to protect her from the truth and doesn’t want to show her that he is hurting as a consequence of caring for her. This lyric is supported at the end when he is crying and he dries his tears before entering the room to see her.

Throughout this music video, the lighting is dark to help give the video an emotional feel so that the audience connects with the main actor. The camera work is consistently shaky/hand-held to further illustrate the sense of realism, with close-up shots of the actors face we can always see his emotion. The editing on this video is rather slow, with each shot lasting around 5-6 seconds, this directly links with the theme and pace of the song. The location of the video is also very real. Alleyways covered in graffiti helps us relate to the video as oppose to the pop genre where it features idealistic locations to help sell the music.

Demands of the Record Label.

This music video has no intention of meeting “Demands” from a record label as the artist is never featured in this music video. This video is solely telling a story of the struggles that we encounter in everyday life.

EDEN as an artist likes to tell stories in his lyrics and videos, with some songs leading directly into another for example on his latest EP it features 7 songs, 4 of which named “Sex” “Drugs” “And” “Rock + Roll”

Unlike the Pop genre, EDEN isn’t being oversold like a boy band or a female singer such as Miley Cyrus. He does, however, have a sense of consistency within his music which could be down to a record label or it is just his preferred style of music/writing.

Novo Amor & Ed Tullett – Faux

Music Video Analysis

Ali John Meredith-Lacey, better known under the moniker Novo Amor, is a Welsh multi-instrumentalist, singer, songwriter, sound designer and producer.

This beautiful music video depicts a young girl wondering lost in a desolate field. She then lights a flare and begins searching for something which is unclear to the audience. As the music video progresses she continues to wonder lost. Eventually, her flares die out and behind her is a man who strikes his flare. Presumably, this girl was in search for love and just as her hope is lost she finds it.

Genre Characteristics

This song also fits into the genre “Alternative” alternative music should, in theory, simply sound unlike whatever the prevailing popular-musical models are (EG Pop, Hip Hop etc.). Meaning, if you don’t know exactly what it is, at least you know what it’s not. In this instance, it is a song performed by Novo Amor & Ed Tullett. This song features a nice instrumental with meaningful lyrics that that are structured more like a poem than a song which strongly suggests the song is alternative & unlike anything else.

Through the visuals, the audience can depict their own meaning as they are open to interpretation. The music video could show a girl in search of love, hope or something else.

Relationship between Music & Visuals

In this video, thought beats are created throughout, one example of this is in the Mise En Scene, When the girl initially lights her flare it is lit in time with the beat of the drums and it shown from different angles through editing. This shows a direct link between the visuals and the music which fits into Goodwin’s theory, this helps to make the video more coherent as appose to a random combination or lyrics, visuals & meaning.

Demands of the Record Label.

This music video has no intention of meeting “Demands” from a record label as the artist is never featured in this music video. This video is solely telling a story of the struggles that we encounter in everyday life whether it be searching for love, hope etc.

Stephen – Crossfire Part II

Music Video Analysis

Stephen is an American Artist. He was originally known as Stephen Swartz and this was the name published on all his music, however recently he changed to just “Stephen” and very few actually knew these two people were the same and this is due to a sudden change in his music. We went from fairly harsh electronic sounding music to more relax and chilled out electronic music & it was unclear to fans whether it was actually the same person or not.

This song again fits into the genre “Alternative” alternative music should, in theory, simply sound unlike whatever the prevailing popular-musical models are (EG Pop, Hip Hop etc.). Meaning, if you don’t know exactly what it is, at least you know what it’s not. This song (like the others) features a nice instrumental with meaningful lyrics that tell a story.

Genre Characteristics & Relationship between visuals & lyrics

One characteristic shown throughout in this genre of music is lighting, in songs as such the lighting is usually dark and unclear.

Within the video there is a strong narrative: We have 4 people contained within glass boxes as if they are some kind of museum attraction, however, they are just 4 regular people who have been segregated for their ‘differences’ We have one black character, one Muslim woman, a police officer & a businessman. Through society & news outlets these individuals have been portrayed negatively, with real world events such as terrorism people such as the Muslim Woman have been painted in a negative light which is presumably why she has been segregated from the rest of society. As the video progresses a young girl runs up to the glass boxes and puts her hand on the glass. The black characters also put his hand to hers. The glass box then disappears and the 4 characters are set free.

I believe the meaning of this story is that we as a society are led to think certain types of people are ‘bad’ or ‘different’ & that we are brainwashed. This little girl being such a young age, she hasn’t been exposed to the world and therefore she is open-minded and accepts all people and one race. The Human Race. We as the audience are supposed to be more like the girl and accept everyone for who they are as appose to the audience (in the video) who just stand back and accept that they have been penalised for being ‘different’.

As the audience, we start off in the crowd of people watching the 4 characters in the box. As the video progresses we cross the barrier and become the little girl which further illustrates that we are supposed to be more like her.

Mise en scene helps this music video and things such as clothing help the audience to better depict who the 4 main characters are. Editing – There are quite a few cuts within the music video and the main type of editing seen is the use of colour correction which is used to make the scene darker which as mentioned before is a genre characteristic.

Demands of the Record Label.

This music video also has no intention of meeting “Demands” from a record label as the artist is never featured in this music video. This video is solely telling a story of the divide we see in society every day.

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